Introducing the livegreen Teams New Sustainability Initiative!

Our Team is Going Green and We’re Inviting you to Join us!

How much paper does a company or organization go through in a week?
How much CO2 is omitted as their employees drive to work and home everyday?
How much waste is generated in a single day at the office?
Is there a way to support and promote sustainable living among employees and team
members?

These are questions organizations should be asking themselves when it comes to
considering the environmental impact their organization has as a whole. How can we
promote cleaner, more sustainable living within our team and our community?

What can we do to be a part of the solution?

It’s no secret that environmental consciousness and sustainability are vital stepping stones
in the fight against climate change, and that’s what our livegreen Sustainability Council hereat BC Housing is driven by: promoting sustainable working and living conditions for our
employees and our communities.

The livegreen Sustainability initiative BC Housing recently launched reflects our
organizations goals of living green, not just as a government commission but as a people
wanting to make an environmental impact. But how does a company facilitate all these
changes and efforts?

You make it a game!

The base goals of this particular initiative for us is to make a noticable change in BC
Housing’s environmental footprint by reducing waste, reducing CO2 emissions, reducing
paper use, an often major issue in corporate settings, and to engage individuals in
sustainable everyday habits that reduce environmental impacts. Asking for all of these
changes is a big task, daunting for any one person, so how do we make it easier? By
breaking down the steps and leading by example.

Everyone at BC Housing has the opportunity to participate in friendly competitions
throughout the year to see what they can do to be sustainable, like Bike-to-Work weeks,
Use-Less-Paper challenges, and reconnecting with nature. The competitive nature of the
campaigns and activities adds a lot of motivation for the team members and helps them
really get off that jumping point of starting the road to sustainability.

In addition to the games/campaigns, employees are also encouraged to attend informationalseminars on sustainability and environmental impacts where impacts and solutions are discussed, leading to engaging and meaningful conversations about possible future changes and campaigns.

Engagement within the BC Housing team has been incredibile, but there’s always more work to do. The next step? We turn it over to you!

As the livegreen Sustainability initiative continues to run internal campaigns and supports the BC Housing team, we want to open the floor to our community and invite you to join in; show us your sustainability skills and even make suggestions for future campaigns! How?

Simply use your prefered social media to post how you and your household are making
sustainable and environmentally friendly changes, or how you’re participating in BC
Housings ongoing campaigns, and tag us with the hashtag: #BCHousingSustainability!

Every little step helps, even setting small attainable sustainable goals, and we’re so excited
to see the difference we can make together!

Questions, comments or suggestions about the BC Housing livegreen Sustainability
initiative? Feel free to reach out to us in the comments!

BC Housing Commission Goes Green!

BC Housing Employees are Committing to Sustainable Living and Invite Others to Join the Challenge

Vancouver, BC – March 12, 2025 – The BC Housing Management Commission is happy to
announce the launch of a new livegreen Sustainability Initiative as the team takes on the
commitment to sustainability at home and at the office. To kick off the livegreen Sustainability
Initiative, staff of the BC Housing Commission will be invited to participate in a
Bike-To-Work/Carpool week, going from March 17-21 as an activity to reduce greenhouse
gas emissions, and we are inviting our communities to join in.

The goals of the new livegreen Sustainability initiative will be to raise awareness of
environmental concerns in the corporate and housing landscapes while supporting and
encouraging sustainable living among our employees, teams, and communities. The initiative is being headed and organized by an employee-driven green team, the livegreen Employee Council. Using activities and competitive challenges, such as the kick off Bike-To-Work week, zero waste challenges, and challenges to use less paper in the office, the livegreen Council will
facilitate and encourage employee sustainable living and consideration of environmental footprints both on the individual and corporate levels.

As BC Housing and their employees take the dive into commitment to sustainable living and
work, the community is invited to join in. Our teams will be posting sustainability challenges
on the BC Housing website and social media for everyone to follow along with. Post on
social media about your efforts to be environmentally conscious and sustainable, or your
participation in our Challenges, and tag us @BCHousinglivegreenSustainablitly.

Let’s go Green!

The BC Housing Management Commission is responsible for fulfilling the yearly mandate
letter set by the Minister of Housing by working with private and non-profit organizations and
various BC government sectors to create affordable, safe, and accessible housing for
residents of BC. BC Housing’s mission is to give everyone a secure and safe place to call
home. The organization values forward thinking, environmental responsibility, transparency,
and accountability.

For more information on the live green Sustainability initiative, other initiatives, BC Housing,
or how to get involved, information can be found on their website, bchousing.org, or on
social media @bchousing or @BCHousinglivegreenSustainability.

Further questions? Feel free to reach out! Contact:
Isabelle Christensen
christenseni12@tru.ca

BC Housing Management Commission CSR Sustainability Initiative

Key Messages:

The key messages of BC Housing’s Sustainability Initiative focus on sustainable living, reducing waste, and reducing their carbon footprint. The organizations initiative prioritizes engaging employees and social housing tenants in sustainable living activites that encourages the marking of environmentally conscious decisions at home and at work (like reducing waste, biking/carpooling to work, or emailing rather than printing on paper). The initiative aims to emphasize the importance of sustainability and environmental consciousness in organizations.

Target Audiences:

Target audiences for the promotion of this initiative would be employees, volunteers, community memebers, and social housing tenants. The parameters for the audience members would be generally young to middle aged adults, both men and women, with a wide variety of jobs. who either work for the company or recieve support from BC Housing. With such a wide range of audiences (across all of BC), no one audience persona would be an accuate representation of the audience for this message, meaning that the message will have to emphasize the importance of only doing what is feasible for the individual. This also means that a wide range of channels will be needed to ensure all possible audiences recieve the message.

Channels:

To reach the full extent of this potential audience, the message needs to be sent through a variety of channels. To promote the initiative to employees (both full and part time) and volunteers, an internal memo/emial could be sent to everyone from the PR team, which would effectively communicate the plans for the initative to everyone directly involved within the organization. This would also be a good method of further internal communication regarding activities towards the initiative (ex: volunteering, programs, spirit weeks, etc). As for the rest of the audiences, the initiative would have to be promoted through blog posts/news updates on the initiative’s page on the BC Housing website. The initiative could also then be promoted on various social medias, including facebook, twitter, instagram, and tiktok, to reach the full range of audiences (covers wide range of ages, communities, groups, and lifestyles). Social media promotions could include posts and promotional videos that could contain examples of employees/staff participating in activities around the initiatives (a “lead by example” situation).

Proposed Evaluation Methods:

To evaluate the success of the campaign for the Sustainability initiative, I would propose measuring interactions with the online social media posts (where a high percentage of positive interaction would be a indicator of success in generating interest/engagement in the initiative), tracking visits from links to the companies website (where the initiative is explained/detailed, like the blog post). Internally, measuring success amongst employees could be measured by the percentage of employees participating in the initiatives activities (sign-ups for bike-to-work weeks, friendly “competitions” around waste reduction, for example), as well as measurements monitoring the companies carbon footprint, waste, paper use, energy use, etc).