Relevant Spokespeople and Content ideas – 

Key spokespeople who could be featured in these blog posts would be the president and vice-president of the Citizens Committee (Mrs. Jeanne Leblanc and Mrs. Lucilla Pion, respectively), as well as the City spokesman from the film, Mr. Lucien Saulnier, who was shown at rallies supporting the committee near the end of the film. Other possible spokespeople could be public housing community members who have interacted with the committee or who have shared opinions/needs with the committee as something to argue for. 

To promote the new campaign to push for more reliable low-income housing, a prominent issues in lot of Canada right now, the proposed new website launch would come with 5 blog posts discussing a variety of topics regarded the state of the current public housing and common themes/trends of what the Committee sees as needing to be done (each of the spokespeoples visions). 

Blog Post 1: The first blog post, being the launching point of this campaign to get the community more involved in ideas and brainstorming, would focus on the current state of the public housing system in Little Burgundy, including its evolution and current challenges. The blog post would conclude with a call to action, summoning the community to voice their opinions on social media or in the comments of the post on the state of the system, and what they think could improve it. 

Blog Post 2: The second post would be a message from the President of the Citizens Committee. People want to hear from leaders of organizations, especially when, in this case, that leader is one of them leading a group of community members to advocate for that community. This post would focus on her vision for the project/initiative, an individual and more personal call to action, and the unique perspective she can take as a community member/committee president on the positive impact of continued community involvement. 

Blog Post 3: This post could focus on the impacts the committee has had on the development of the public housing sector of Little Burgundy. It could detail, more than the first, how the committee works, how it advocates for the citizens. This adds up to a harmless vulnerability shown to people/citizens who put their trust in this committee, literally trusting them with their housing. A bit of behind the scenes.

Blog Post 4: Further into the campaign to get more community input on what is needed out of public housing, the spokesperson would be Mr. Lucien Saulnier. As the city rep within the committee, he has a unique position of seeing just how much community involvement is pitchable and doable for the city housing management committee. His blog post would focus on the positive impact the Citizens Committee has had on the state of Montreal public housing, even if it was small at first. He could also speak to the importance and impact of having a team advocating for you as a community. 

Blog Post 5: The final blog post I think should be a mix of the two community members, John and Jane Doe who have maybe seen the committee’s advocacy efforts pay off. Community member testimonials, especially if earned are high value and high reward. These two, as known members of the community, with good standing, build trust with the rest of the community, earning extra support needed to push for the needed additional public housing, while maintaining standards around living situations and lease agreements. 

Content Calendar:

These blog posts will be live on the website every week, Monday at 8am. Not too early, but easy to be seen as people start their days. 

Post 1 – April 7

Post 2 – April 14

Post 3 – April 21

Post 4 – April 28

Post 5 – May 5

Weekly posting creates a sense of consistency that people will develop a habit towards, and post will begin as soon as the website launches on April 7th. Details of each post, in the order they would appear, are listed in the previous section of the communication plan. 

Audience Engagement and Feedback:

As a Citizens Committee made up of citizens for citizens, feedback and engagement need to be top priority. Without community involvement, there is no way for this advocacy committee to advocate for what the community needs. I would propose encouraging interactions within comments and questionnaires at the end of each of the blog posts, encouraging people to share ideas, thoughts, suggestions, opinions and criticism. We can further facilitate this by actively reaching out to those with an issue to work with them to resolve it if we can. I would also propose having a feedback page on the website itself, linked through email as they often are. This would give audiences an opportunity to give feedback and comments in a less public way than blog post comments, but also allows for critiques about the website itself, in case something isn’t working as it should. 

Justification: 

As mentioned a few times, a Citizens Committee cannot serve its function without its citizens’ support and trust. The blog posts are designed to be transparent, respectful, remaining true to the founding mission depicted in the film, and to prove trustworthiness in that the committee will advocate for the community appropriately.

Fact Sheet For the Public Housing Citizens Committee of Montreal

• The Public Housing Citizens Committee was founded in 1967 in Little Burgundy Montreal, Quebec by community memebers of the St. Martins Blocks.
• Mrs. Jeanne Leblanc is the president of the committee and Mrs. Lucilla Pion is the vice-president.
• The Committees organization was prompted by many citizens being displaced from their homes in St. Martins Blocks during a city urbanization initiative.
• St. Martins Blocks was the first of a list of complexes rebuilt with low-income housing during the period of urban renewal in Montreal.
• The Citizens Committee began their mission with a goal of getting the community involved in the administration of the newly rebuilt buildings.
• Goals of being involved in administraion and decision making began from the community wide need for fair and just leases with reasonable rent rates, and living conditions that wouldn’t compromise citizens freedoms.
• The committee strives to advocate for community needs pertaining to housing, work with the City Housing Committee and City Planners.
• This new website offers more optiions for audience engagement than previous iterations, opening more doors for advocacy.
• City planner spokesman, Mr. Lucien Saulnier, has worked closly with the ground in the past, even being involved in gathers speaking on the efforts of the committee.
• The organization seeks to humanize rapid urbanization in the city.

Welcome to the Relaunch of the Public Housing Citizen’s Committee!

The Citizens Housing Committee Celebrates Relaunch With a New Program to Push for Affordable Low-Income Housing!

April 4th, 2025 – Montreal, Quebec –  The Citizens Committee of the city of Montreal is inviting you, citizens and inhabitants of the city to celebrate the Committees relaunch of the Citizen Committee’s website and public forum through participation in our new relaunch campaign set to bring more low-income housing options to the neighborhood of Little Burgundy. The new website goes live April 7, 2025, along with the launch of the new program to bring more quality affordable housing into the community through involvement during public forums and on the website. We want to hear what you want and need!

The launch of the new program is headed by the president of the committee, Mrs. Jeanne LeBlanc alongside vice-president Mrs. Lucilla Pion, and their team of committee members; citizens fighting for the well-being of citizens, neighbor for neighbor. Teaming up with them, once again, is City of Montreal planner and spokesman Mr. Lucien Saulnier. The new website, along with containing the plans and updates on the new campaign, will open up new doors of communications between the committee and the community it strives to serve. We want to hear from the people, to help build what the community needs: affordable, quality, reliable, low-income housing designed for the community it’s being built for. 

The Citizens Committee for Public Housing was founded in 1967 by members of the public housing community looking to increase community participation in decision making surrounding public housing initiatives. Our mission is to give a voice to the communities in need, pushing for fair leases and reasonable low-income rent costs while maintaining standards of living within the new complexes. It is our belief that the community living in these complexes should have a role in their administrations, even if through a public committee, someone dedicated to the interests of the community they’re serving.

Any questions or concerns about the Citizens Committee, our mission, the website/forum relaunch or the new low-income housing initiative? Feel free to reach out to: 

Isabelle Christensen

Email: christenseni12@mytru.ca

Introducing the livegreen Teams New Sustainability Initiative!

Our Team is Going Green and We’re Inviting you to Join us!

How much paper does a company or organization go through in a week?
How much CO2 is omitted as their employees drive to work and home everyday?
How much waste is generated in a single day at the office?
Is there a way to support and promote sustainable living among employees and team
members?

These are questions organizations should be asking themselves when it comes to
considering the environmental impact their organization has as a whole. How can we
promote cleaner, more sustainable living within our team and our community?

What can we do to be a part of the solution?

It’s no secret that environmental consciousness and sustainability are vital stepping stones
in the fight against climate change, and that’s what our livegreen Sustainability Council hereat BC Housing is driven by: promoting sustainable working and living conditions for our
employees and our communities.

The livegreen Sustainability initiative BC Housing recently launched reflects our
organizations goals of living green, not just as a government commission but as a people
wanting to make an environmental impact. But how does a company facilitate all these
changes and efforts?

You make it a game!

The base goals of this particular initiative for us is to make a noticable change in BC
Housing’s environmental footprint by reducing waste, reducing CO2 emissions, reducing
paper use, an often major issue in corporate settings, and to engage individuals in
sustainable everyday habits that reduce environmental impacts. Asking for all of these
changes is a big task, daunting for any one person, so how do we make it easier? By
breaking down the steps and leading by example.

Everyone at BC Housing has the opportunity to participate in friendly competitions
throughout the year to see what they can do to be sustainable, like Bike-to-Work weeks,
Use-Less-Paper challenges, and reconnecting with nature. The competitive nature of the
campaigns and activities adds a lot of motivation for the team members and helps them
really get off that jumping point of starting the road to sustainability.

In addition to the games/campaigns, employees are also encouraged to attend informationalseminars on sustainability and environmental impacts where impacts and solutions are discussed, leading to engaging and meaningful conversations about possible future changes and campaigns.

Engagement within the BC Housing team has been incredibile, but there’s always more work to do. The next step? We turn it over to you!

As the livegreen Sustainability initiative continues to run internal campaigns and supports the BC Housing team, we want to open the floor to our community and invite you to join in; show us your sustainability skills and even make suggestions for future campaigns! How?

Simply use your prefered social media to post how you and your household are making
sustainable and environmentally friendly changes, or how you’re participating in BC
Housings ongoing campaigns, and tag us with the hashtag: #BCHousingSustainability!

Every little step helps, even setting small attainable sustainable goals, and we’re so excited
to see the difference we can make together!

Questions, comments or suggestions about the BC Housing livegreen Sustainability
initiative? Feel free to reach out to us in the comments!

BC Housing Commission Goes Green!

BC Housing Employees are Committing to Sustainable Living and Invite Others to Join the Challenge

Vancouver, BC – March 12, 2025 – The BC Housing Management Commission is happy to
announce the launch of a new livegreen Sustainability Initiative as the team takes on the
commitment to sustainability at home and at the office. To kick off the livegreen Sustainability
Initiative, staff of the BC Housing Commission will be invited to participate in a
Bike-To-Work/Carpool week, going from March 17-21 as an activity to reduce greenhouse
gas emissions, and we are inviting our communities to join in.

The goals of the new livegreen Sustainability initiative will be to raise awareness of
environmental concerns in the corporate and housing landscapes while supporting and
encouraging sustainable living among our employees, teams, and communities. The initiative is being headed and organized by an employee-driven green team, the livegreen Employee Council. Using activities and competitive challenges, such as the kick off Bike-To-Work week, zero waste challenges, and challenges to use less paper in the office, the livegreen Council will
facilitate and encourage employee sustainable living and consideration of environmental footprints both on the individual and corporate levels.

As BC Housing and their employees take the dive into commitment to sustainable living and
work, the community is invited to join in. Our teams will be posting sustainability challenges
on the BC Housing website and social media for everyone to follow along with. Post on
social media about your efforts to be environmentally conscious and sustainable, or your
participation in our Challenges, and tag us @BCHousinglivegreenSustainablitly.

Let’s go Green!

The BC Housing Management Commission is responsible for fulfilling the yearly mandate
letter set by the Minister of Housing by working with private and non-profit organizations and
various BC government sectors to create affordable, safe, and accessible housing for
residents of BC. BC Housing’s mission is to give everyone a secure and safe place to call
home. The organization values forward thinking, environmental responsibility, transparency,
and accountability.

For more information on the live green Sustainability initiative, other initiatives, BC Housing,
or how to get involved, information can be found on their website, bchousing.org, or on
social media @bchousing or @BCHousinglivegreenSustainability.

Further questions? Feel free to reach out! Contact:
Isabelle Christensen
christenseni12@tru.ca

BC Housing Management Commission CSR Sustainability Initiative

Key Messages:

The key messages of BC Housing’s Sustainability Initiative focus on sustainable living, reducing waste, and reducing their carbon footprint. The organizations initiative prioritizes engaging employees and social housing tenants in sustainable living activites that encourages the marking of environmentally conscious decisions at home and at work (like reducing waste, biking/carpooling to work, or emailing rather than printing on paper). The initiative aims to emphasize the importance of sustainability and environmental consciousness in organizations.

Target Audiences:

Target audiences for the promotion of this initiative would be employees, volunteers, community memebers, and social housing tenants. The parameters for the audience members would be generally young to middle aged adults, both men and women, with a wide variety of jobs. who either work for the company or recieve support from BC Housing. With such a wide range of audiences (across all of BC), no one audience persona would be an accuate representation of the audience for this message, meaning that the message will have to emphasize the importance of only doing what is feasible for the individual. This also means that a wide range of channels will be needed to ensure all possible audiences recieve the message.

Channels:

To reach the full extent of this potential audience, the message needs to be sent through a variety of channels. To promote the initiative to employees (both full and part time) and volunteers, an internal memo/emial could be sent to everyone from the PR team, which would effectively communicate the plans for the initative to everyone directly involved within the organization. This would also be a good method of further internal communication regarding activities towards the initiative (ex: volunteering, programs, spirit weeks, etc). As for the rest of the audiences, the initiative would have to be promoted through blog posts/news updates on the initiative’s page on the BC Housing website. The initiative could also then be promoted on various social medias, including facebook, twitter, instagram, and tiktok, to reach the full range of audiences (covers wide range of ages, communities, groups, and lifestyles). Social media promotions could include posts and promotional videos that could contain examples of employees/staff participating in activities around the initiatives (a “lead by example” situation).

Proposed Evaluation Methods:

To evaluate the success of the campaign for the Sustainability initiative, I would propose measuring interactions with the online social media posts (where a high percentage of positive interaction would be a indicator of success in generating interest/engagement in the initiative), tracking visits from links to the companies website (where the initiative is explained/detailed, like the blog post). Internally, measuring success amongst employees could be measured by the percentage of employees participating in the initiatives activities (sign-ups for bike-to-work weeks, friendly “competitions” around waste reduction, for example), as well as measurements monitoring the companies carbon footprint, waste, paper use, energy use, etc).

Press Release:

TRU Newspaper, The Omega, Announces Official Relaunch Event

Staff of The Omega welcomes students, staff, and community members to a dayof fun and snacks at special relaunch event

Kamloops, BC – February 14, 2025 – On April 10, 2025, The Omega, Thompson Rivers University’s official student-run newspaper, is planning a special event for the community celebrating the successful relaunch of the paper. The event will start at 11am at TRU’s Campus Commons, featuring speeches from the papers staff, snacks, beverages, and livemusic performances by local artists.

This special event will be opened with speeches by The Omega’s manager, Sean Brady, and Editor-in-Chief, Rober McAlaster, who will be offering their unique insights into the legacyand future of The Omega as a student run news site, followed by opportunity for questions. In addition to marking the celebratory milestone of The Omega’s relaunch, this event offers an opportunity for community members to connect with not only the staff but also with eachother, fostering the sense of community and engagements The Omega strives for.

This event marks a new chapter for the Omega in its publishing and legacy within the local community of Kamloops. The staff at The Omega invites students, faculty, and Kamloops community members to come help them celebrate this milestone and relaunch with entertainment, speeches, snacks and fun.

Come on out to show support for The Omega!

As an independent student-run newspaper, The Omega staff focuses on ethical and reliable reporting, keeping students, faculty, and community members informed on various events and stories impacting TRU students. The Omega reports on student life, school and communityevents, art and culture stories, as well as TRU Wolfpack sports, creating an easy and accessible way for students and faculty to stay informed. The paper also welcomes story pitches from any student with a story to tell, ensuring an opportunity for student voices to be heard.

The Omega primarily publishes stories on their news site, (theomega.news), but can also be found on Facebook and Instagram (@theomegatru) and on X (@TRU_Omega).

For more information about the event, please contact:

Isabelle Christensen

Email: christenseni12@mytru.ca

Distribution Plan and Distribution List:

My distribution plan for this press release on The Omega’s relaunch event/party relies primarily on an email list to various distributors that have potential to reach a wide audience of faculty, students, and community members. This includes higher faculty at TRU, members of other student run services, and local news outlets that report on small events.

1. The Omega – email: editor@theomega.news

Having the Omega post the press release on their news website will ensuretheir readers get the invite to the event, and may draw in for visits to thewebsite.

2. Natalie Reisle, TRUSU Communications Coordinator – emailn.reisle@tru.ca

As the Communication Coordinator for the TRU Student Union, there ispotential for the information to be shared to all TRU students, as all studentsare members of the union. Events can also then be shared through TRUSU social media sites such as –

3. TRUSU Instagram – contact on instagram

TRUSU promotes events and TRU goings on, and could be an effective method of sharing info. This social media is also accessible to the public, notjust students.

4. Dr. Heather MacLeod, Communication and Visual Arts Department Chair – email:hmacleaod@tru.ca

As Chair of the Communications department, they may have means to contactfaculty and communications students, who then may potentially be able to spread the message across classes.

5. Dr. Mark Wallin, Associate Dean of Arts – email: mwallin@tru.ca

Similar to above: Dean of Arts can spread the word throughout a large department, accessing students and faculty.

6. Colleen Faucault, Communication Coordinator for Journalism and Communication Department – email: cfoucault@tru.ca

Communication Coordination can potentially enlist help of senior communications and journalism students to spread message to other students across campus.

7. TRU Newsroom – email: newsroom@tru.ca

TRU newsroom is separate from The Omega, but posts stories and events, andalso has the opportunity to add the event into the TRU official event calendar. High web traffic, accessible to students, faculty and community members.

8. Submit Request of Services to TRU Marketing and Communications Page (throughTRU website)

Promotes events with ability to connect to all or most students at TRU, increase word of mouth travel as well.

9. Howard Alexander, News Editor at Infotel, Kamloops – email:halexander@infonews.ca

Sharing press releases with INFOTEL Kamloops to promote event and relaunch on a local news page. Publishes about small local events often,increasing chances of the event being published on.

10. CFJC News Team – email: newsroom@pattisonmedia.com

Sharing press releases with INFOTEL Kamloops to promote events and relaunch on a local news page. There is no direct contact info for a specific editor or reporter, so would contact through general inquiries/story pitches.

11. Tim Petruk, Castanet Kamloops Editor – email: tim@castanetkamloops.net

Castanet often reports on small TRU/Kamloops events and local news,possibility of events being published on, promoting it to the public. Also hashigh local viewing traffic.

12. KamloopsNow Newsroom – email: News@KamloopsBCNow.com

Sharing press releases with KamloopsNow to promote event and relaunch on a local news page. Just a general email is provided on their website.

13. Arjun Singh, Interim Executive Director at Kamloops Chronicle – email:info@kamloopschronicle.com

Kamloops Chronicle is a free, relatively new Kamloops Newspaper with a wide distribution, thus reaching a wide audience, and is accessible.

14. Printing Press release/event announcements for public bulletin boards around town

Posting event announcements or the press release itself of public bulletinboards and boards around TRU/in classrooms, draws in attention/interest.

15. TRU Digital Signage advertisement submission form – Form submitted through TRU Website

TRU has digital signs around campus. By submitting the event promotion onthe submission page (on TRU website), there is a possibility of the event beingshown on those TV’s.

In this category, I will be posting assignments I complete throughout this course. For example: communication and distribution plans, press releases, blog posts and media kits.